Accelerating Growth with Cost-Effective Marketing and AI Solutions
Our
Story
Welcome to our knowledge hub. The Upadhyays is founded by Pooja and Malay Upadhyay—award-winning experts in marketing and applied AI with over 25 years of combined experience. Driven by a passion for value creation with limited resources, we help entrepreneurs and organizations at a budget unlock their growth.
Companies We've Worked With
Founders
Pooja Chitnis, Chartered Marketer
Pooja Chitnis Upadhyay is a certified marketing expert with a track record of driving growth across sectors like tech, tourism, real estate, and fashion. She has held senior roles at Driftscape, SalesChoice, and Tea N Tonic, leading initiatives that significantly boosted brand visibility, user engagement, and customer retention.
Her work has powered results such as a 4x increase in website traffic and a 115x rise in app usage. A co-author of Modern Marketing Using AI and creator of a zero-cost marketing course, Pooja specializes in helping businesses grow with limited resources.
Recognized among “20 Amazing Women in Tech in Canada” by CATAAlliance, she also advises organizations like Startup Canada and Sai Dham Food Bank. Pooja holds an MBA and multiple certifications in AI, digital marketing, and neuromarketing.
OUR PUBLICATIONS
INSPIRATIONAL TALKS
Immerse yourself in our thought-provoking talks on marketing innovation and AI implementation.
Recognitions
Dr. Leah Johnson
Sr. Marketing Director, World Financial Group
"The AI-driven methodologies shared by Professor Upadhyay have significantly boosted the performance and efficiency of financial consultants."
Mirror Review
Magazine
“Malay A. Upadhyay is a multi- disciplinarian—with expertise in both AI and customer journey. The dynamic nature of his role involves him in the entire customer lifecycle, where he uses his focus to grow the company’s client base while ensuring the success of every project and customer relationship.”
Build Up Women Series
Podcast
"Pooja has an amazing track record, and is constantly breaking down barriers. She is an incredible change makers and a thought provoker."
Anand Tanna
Co-founder, smartSense Consulting Solutions
"I rarely come across real talents who stand out like Pooja. I was impressed by her ability to deal with complex digital marketing assignment - it seemed to come perfectly naturally to her."